Author: Christian Alvear

Best Price/Quality Filmmaking Gear

Posted on by Christian Alvear

Keeping strong in the filmmaking industry requires to stay updated with best gear in the market.

From lenses and cameras, to microphones and drones, good gear can be crucial to the way  we create.

Nowadays, technology changes so rapidly. So do prices. From one semester to another, prices can go half, as also their quality can be doubled. So, Audiolander brings you this list from Hiconsumption for you to check best prices and quality gear for audiovisual producers and filmmakers.

We hope this keeps you inspired.

Audiolander, inspiring artists.

CAMERAS

“1.- SONY A6500: $860

  • 24.2MP APS-C Exmor sensor w/ advanced processing up to ISO 51.200
  • Wide 425 phase detection AF points, Fast 0.05 sec. AF acquisition
  • 5-axis in-body image stabilization steadies every lens.
  • 11fps continuous shooting to 269 frames at 24.2MP w/ AE/AF tracking
  • 4K movie w/ 2.4x oversampling4, full pixel readout, no pixel binning

2.- BLACKMAGIC POCKET CINEMA CAMERA 4K: $1,295

  • 4/3 size HDR sensor DCI 4K60, 2.8K80
  • Raw at 4:3 Anamorphic
  • Dual native ISO 400/3200 / up to 25,600
  • Up to 2.6K 120 Raw for Super16 lenses
  • External recording via USB Type-C

3.- CANON C200: $5,000

  • Canon Super35 CMOS Sensor
  • Dual Pixel CMOS AF Technology
  • Dynamic Range, ISO Range
  • Dual Canon DIGIC DV 6 Image Processor
  • Ultra High-Resolution EVF

LENSES

1.- ROKINON 35MM: $380

  • Aperture Range: f/1.4 to f/22
  • Compatible with Full-Frame and APS-C
  • Hybrid Aspherical Lenses — Sharp Images
  • 56mm (35mm Equivalent)
  • One Aspherical and Two HR Elements

2.- SIGMA 18-35MM DC HSM: $630

  • EF-Mount Lens/APS-C Format
  • 28.8-56mm (35mm Equivalent)
  • Aperture Range: f/1.8 to f/16
  • Five SLD Elements
  • Four Aspherical Elements

3.- ZEISS MILVUS 50MM: $1,020

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • Four Low Dispersion Elements
  • One Aspherical Element
  • Distagon Optical Design

AUDIO

1.- RODE VIDEOMIC PRO: $185

  • Rycote® Lyre® shock mounting onboard
  • All-new capsule with lower noise and higher sensitivity
  • Broadcast recording quality condenser microphone
  • Compact form factor (150mm/6” length)
  • Ultra lightweight (85g/3oz)

2.- RODE NTG 4+: $265

  • Broadcast sound quality
  • Low noise circuitry
  • Rugged metal construction
  • Convenient digital switching
  • High Frequency Boost

DRONES

1.- PARROT ANAFI: $500

  • 4K Cinema 4096×2160 24fps
  • Lossless Digital zoom up to 2.8x (FHD) & 1.4x (4K)
  • Stabilization: 3-axis hybrid
  • Mechanical: 2-axis Roll/Tilt angles
  • Max flight time: 25 min”

Source: hiconsumption

To stay inspired in the filmmaking industry, is necessary to have the best assets to make great productions. To get the best music, just find it at Audiolander.com

The New Normal Cultural Trends

Posted on by Christian Alvear

Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?

The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!

To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:

  • “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
  • Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
  • These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
  • At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
  • This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
  • Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
  • For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
  • Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
  • Digital and IRL are not beginning to overlap, but rather have already merged
  • The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
  • Radio listening is declining in younger generations, while streaming music is growing, as        of        listen to the radio weekly (compared to half of all consumers) and        stream music every week (compared to        of all consumers)”

    Source: midiaresearch.com

Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!

Find your inspiration at audiolander.com

More than just music.

Posted on by Christian Alvear

Music, today, is more than just music.
A song can be the representation of an entire cultural phenomenon, as the following article shows us.
In this case, the song that Elliot (Dominic Fike) performed in the finale of the last season of “Euphoria” will be released soon, being a sure success beyond its musical merits, but because of its cultural value.

This is clearly shown in this article from Variety:

“As Elliot on “Euphoria,” Dominic Fike debuted his acting chops in Season 2 of HBO’s hit series. But luckily for viewers, the artist was also able to show off his singing in the finale, which aired on Feb. 27.

In a rare moment for the show, Elliot pulls out a guitar and serenades Rue (Zendaya), who expresses forgiveness after he helped stage her intervention.

Written by “Euphoria” composer Labrinth and Zendaya, “Elliot’s Song” will be formally released by Fike this Friday, March 4, according to Columbia Records.

The heartfelt acoustic song features lyrics including, “You and my guitar / I think you may be my only friend / I gave it all to see you shine again / I hope it was worth it in the end.”

Source: Variety

What importance do you give to music in your audiovisual productions?

Find that inspiration at audiolander.com

Colors & Music: A long lasting partnership

Posted on by Christian Alvear

Music and color inhabit the same world: frequencies and emotions.
Take a look at this article, from Bedtracks called “The Relationship Between Music & Colour | 5 Reasons Why It’s Important”, where you can find valuable information and insights on how to choose music to sync in your next audiovisual production. Here is part of the article:

“Music and colour are similar in the uncanniest of ways. At a fundamental level, both hit us in a powerful, memorable and emotional sense. This connection is overlooked by most, but a shift in perspective will make marrying music to your brand easier, relatable and very creative!

Can you see colour when you hear certain sounds? No? Then you probably aren’t a synesthete. Don’t feel bad, you would fall into the 92.8% of individuals who are just regular old humans. What I am referring to is synesthesia. Simply put, it’s a neurological phenomenon. It’s a phenomenon in which stimulation of one sensory pathway leads to an involuntary experience of another sensory pathway.

There are many forms of synesthesia, but one of the most common forms is ‘Chromesthesia’, the ability to see sound as colour. The visualizations are called photisms and are often described as oscillating fireworks that change in hue and direction with sound. Everyday sounds can be a trigger, but synesthetes with an aptitude for musi typically have perfect pitch and the photisms aid in identifying keys or notes.”

Jason Cliffen

Would you agree on this Color Association music tracks?

YELLOW – RED > Play Track

BLUE – GRAY > Play Track

Try our extensive high-quality music catalog here: www.audiolander.com

Keep up-to-date: Recommended Digital Magazines

Posted on by Christian Alvear

Keeping updated in the audiovisual world requires being in permanent contact to new information.
The following ranking, prepared by Dexon Systems, includes the best digital magazines in the audiovisual industry to stay informed of new technologies and trends.

Here is the ranking and the brief summary they prepared:

Sound & Communications

Based in New York, Sound & Communications is the magazine for professionals who design, integrate, and manage AV systems for commercial venues worldwide. Its monthly installations, which are available in print in the US and digitally elsewhere, focus on bringing you solutions to industry issues, and offer insights into new product launches, market analysis, and other, more general industry news.

Sound & Communications has been around since 1955 and, since that time, it has built a reputation for being a trustworthy and informative publication. It’s also free for qualified industry professionals in countries across the world, so you won’t have to break the bank for high-quality updates.

AV Magazine

For AV experts in the UK, Europe, and elsewhere, AV Magazine is a particularly popular and reliable source of up-to-date news and research. Having been established back in 1972, it has developed quite the following. As it stands today, it has around 18,000 readers in the UK and more than 37,000 beyond. And, better still, its content is all available for free online!

As well as exclusive stories on the new projects and products making waves in the market, it is particularly useful if you’re looking for technology reports and cutting-edge research on important industry issues.

Inavate

Inavate caters to a broad and often underserved segment of the global market, giving AV professionals in Europe, the Middle East, and Africa access to all the latest news updates and events coverage. It specializes in exploring the intersection of AV with a range of other verticals. As such, it is able to offer a bigger-picture view of the trends occurring within and around the audiovisual sector.

Edited by Paul Milligan in the UK, the recent issue has covered everything from the coronavirus crisis to Brexit, giving readers an in-depth look at how these global current events have impacted the AV industry as a whole.

AV-ICN

Published online every two months, AV-ICN is India’s primary AV magazine for professionals working in all segments of the industry, including manufacturing, operations, and consulting. It provides a focused perspective on the goings-on in AV in regions across India, although it can also be accessed online for free in other countries.

Featuring insights from a range of professionals, there are comprehensive interviews as well as articles that cover industry news. Market reports are also included, as are industry analysis and recent trends, giving readers a useful overview of the sector as a whole.

Essential Install

For those who work in AV installations, Essential Install has all the information you could need to stay ahead of the curve. However, it also caters well to AV retailers, distributors, developers, and more. It’s completely free to subscribe to, too, making this one-stop shop accessible to people throughout the industry.

It boasts an impressive mix of of-the-moment case studies and expert features, so you’ll always be in the know about everything from game-changing industry news to new products.

Sound&Video Contractor

Anyone working in the AV industry, from dealers and consultants to integrators and contractors, could stand to benefit from Sound & Video Contractor’s free magazine. Packed with innovative information regarding solutions to technical problems, developments in products and standards, and new systems integrations, it offers something slightly different to some of the other AV magazines on the market.

Priding itself on its deep analysis of all things audiovisual, subscribers can expect to find case studies of successful installations and significant company collaborations, amongst other things.

Commercial Integrator

Okay, so Commercial Integrator isn’t specifically an audiovisual magazine. However, their online platform has a whole section dedicated to all things AV, including noteworthy projects and resources that industry experts are likely to find useful. And, similarly, its magazine includes a wide range of thought-provoking, AV-specific articles.

While based in the United States, Commercial Integrator is available to subscribers elsewhere, too. Ideally suited to integrators who serve small to medium-sized businesses, there is a lot of information that could prove invaluable to people in this niche, no matter what country they’re in.

Digital Signage Magazine

As part of the wider and highly reputable AV Network, Digital Signage is an online magazine that covers (you guessed it) everything to do with digital signage. So, for those looking for new ways to engage, inform, and inspire through large-scale visuals, it is the perfect publication.

From the contextual to the specific, Digital Signage takes a deep dive into this smaller pocket of the AV industry. Sadly, it isn’t updated all that often, but readers can still expect to find great content several times a year. So, if it’s quality rather than quantity you’re after, there’s no need to look any further.

Sound+Image

Over in Australia, Sound+Image magazine reigns supreme amongst AV fans. Primarily focused on at-home entertainment such as home cinema installations and multiroom music systems, it is targeted mainly at audiovisual fans rather than professionals. However, its detailed product reviews and comparisons are really handy for professionals hoping to get a sense of what’s popular amongst consumers.

It will cost you $28 to subscribe to this bimonthly publication for a year. Or, if you only want a single issue, you can choose to purchase a one-off for just $4.49.

Installation

It’s no secret that the AV sector is a fast-evolving one. So, if you’re a professional determined to stay updated on the best emerging tech, look no further than Installation magazine. Serving AV professionals and influencers alike, it is both a thorough and thoroughly readable publication.

You will find engaging features, interviews with industry high-fliers, and solutions case studies on Installation’s online platform and in its free-to-access digital magazine. And, to be sure you never miss out, you can subscribe to printed editions of the magazine, too, which is also free for qualified readers.

Source: DEXON

Try our extensive high-quality music catalog here: www.audiolander.com

A bit of Music in the history of Film-Making Industry

Posted on by Christian Alvear

It’s common to see people referring the age of no soundtrack movies as “Silent Movies”. But that appellative is far from reality since there was a lot of music, even in those early days, acting as a starring element in the whole movie experience.

An article titled “The Fi Hall of Fame: A Brief History of Film Music” from FilmIndependent put it this way:

“During the silent era, films music is provided by each individual theater, either by phonograph or as performed live by flesh-and-blood musicians. In the later case, either a pianist improvises to the film or a small ensemble of musicians performs a classical piece, in the background, as the film plays. But! Once the ability to synchronize music and sound to celluloid becomes possible in 1929, music quickly becomes an integral aspect of the storytelling process. Suddenly, composers are commissioned by Hollywood to write new material especially for the movies. A new profession is born.”

OLAJIDE PARIS

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Try our extensive high-quality music catalog here: www.audiolander.com