Tag: filmmaking

Best Colour Grading Software (2022)

Posted on by Christian Alvear

When it comes to define your touch as a filmmaker, colour gradings can be your best friend or worst enemy.

You can recognize film directors instantly for it. So it is definitely part of your trademark in every piece.

For instance, when we think of David Fincher, we instantly think of something like this:

The Social Network (2010)
Mindhunter (2017)

So, to help you inspire yourself and find your own touch, Audiolander brings you this selection of the best color grading software tools.

Take a look!

1. DaVinci Resolve 17:

  • Enormous range of features.
  • Best for color grading.
  • Improved audio tools.
  • Collaboration across streamlined workspaces.
  • Standard version is free.

2. Magic Bullet Colorista:

  • Guided colour correction for beginners.
  • LUT presets included.
  • Plugin – ready to go.
  • Works seamlessly within Adobe suite.

3. Color Finale:

  • Great Interface.
  • Awesome colour and light curves.
  • 3 way colour wheels
  • High-end grading

4. FilmConvert:

  • Professional standard tools
  • Great range of effects
  • Great interface
  • Nice price/quality

Source: Freelancevideocollective

We encourage you to try these software and share your review with us! Comment below.

To find the best music for your visual piece, find it at Audiolander.

Essential Cuts for Video Editing

Posted on by Christian Alvear

When it comes to editing a video, cuts play a massive role.

If you use them wisely, they can bring clarity, brevity and seamlessness. So, mastering this tool can make you a better video editor.

Cuts don’t depend of the software, even if it’s digital or analog. It’s pure cinema!

So, Audiolander brings you this list with essential cuts that any video editor needs to know!

To make this resources work, use the best music, find it at Audiolander.

1.- Jump Cut: is when a single shot is broken with a cut. This makes the subject appears to jump instantly forward in time. This cut, gives the effect of moving forward through time and spaces. Making it essential for advertising and fiction in general.

2.- J-Cut: when the audio of the next scene or shot precedes the image. This gives you an excellent tool to introduce a new scene and make new contrasts. Essential for filmmaking, fiction and non fiction, documentaries, etc.

3.- Cutting on Action: when the subject starts an action in an angle and continues in another. This makes the scene more immersive and giving more context to the action. Ideal for product use advertising, corporate videos that involves manufacturing, tutorials, etc.

4.- Cutaway: cut used to communicate the location or context of the scene. Gives more perspective about details that support the main message of the piece. Essential for corporate videos, lifestyle content, tutorials, etc.

5.- Montage: combines various shots in an extended period of time. Often used for transition. Essential for advertising, corporate videos and social media in general.

6.- Match Cut: links 2 or more shots that have common elements. Powerful tool to support advertising richer using metaphor or comparison. Essential for product advertising, brand storytelling, fiction, corporate videos, etc.

As many editors and directors say: films, advertising and even corporate videos are nothing without music.

Therefore, to make this cuts work, you will need that perfect song… find it at Audiolander.

Selecting Music by Brand Archetypes

Posted on by Christian Alvear

At Audiolander, we’re aware of how difficult it can be to speak the marketing language. Specially with your corporate client of the advertising world.

So, we bring you this article related to brand archetypes. Thus, you’ll choose music much faster and in a more efficient way to convince your client. Therefore, what are the brand archetypes?

They are universally recognizable characters types or roles that a brand can embody. There are 12:

1.- The Outlaw: He’s a rule breaker. He’s a renegade, an iconoclast, and a free spirit.

2.- The Magician: Makes your desires come true by creating something unique. Visionary, charismatic, and imaginative.

3.- The Hero: Attempts to make the world a better place. Brave, self-assured, and honorable.

4.- The Lover: Inspires love and creates connection. Passionate, sensual, and personal.

5.- The Jester: Seeks to make the world a warmer and a happier place. Laughter, good sense of humor, and a light-hearted attitude.

6.- The Everyman: Seeks to belong or connect with people. Because he’s normal, supportive and faithful.

7.- The Caregiver: seeks to look after and defend others. Maternal, nurturing, and generous.

8.- The Ruler: Create order out of chaos by controlling it. He’s a manager, a leader, and an administrator.

9.- The Creator: Make something that has meaning and will last. Because he is an entrepreneur, creative, and inventive.

10.- The Innocent: His goal is to be happy. Strives to be good, pure, young and optimistic.

11.- The Sage: Helps the humanity in gaining knowledge and wisdom. He’s well-informed, wise, and reliable source of information.

12.- The Explorer: new experiences provide fulfillment. He’s a restless, daring, and ambitious.

We encorauge you to try which archetype suits best for your or your client’s brand. Because there’s always a way to find the perfect match.

Find your inspiration at audiolander.

Best Free After Effects Plugins in 2022

Posted on by Christian Alvear

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free After Effects plugins that you’ll need this 2022.

1.- Reposition Anchor Point: allows you to reposition the anchor point of the selected layers around the layer edges. While keeping the layers at the same position in the comp window.

2.- Advanced Selection: Expands the capabilities of After Effects to select layers. It offers a vast amount of filters you can choose.

3.- AE Juice Gif: exports GIFs from After Effects in 1 click.

4.- Comp Setter: Displays a palette with controls for changing the size, pixel aspect ratio, duration, frame rate, and others.

5.- Displacer Pro: displace with translation, rotation & scale. Has hue, saturation, luma, red, etc.

6.- SABER: Create Lightsabers, Lasers, Portals, Neon Lights, Electric, Haze and more.

7.- ORB: brings all you need to create and ponder your orb.

We encourage you to try all this essential plugins and keep on testing others to keep you inspired!

Find inspiration and the perfect music for your video or TV Ad at Audiolander.com

Best Movie Soundtracks Ever

Posted on by Christian Alvear

We all now how important is music for every visual production. It can change the whole perspective of the scene and even of the whole script!

That’s why we bring you this massive playlist with the best soundtracks ever… to inspire you to choose the perfect song for your visual piece. Find it at Audiolander.

From Kill Bill to Star Wars, this songs are core parts of their movies. Making us remember the most memorable scenes that can touch you for life.

Some of these are:

Kill Bill, The Lord of the Rings, Pearl Harbor, Amélie, American Beauty, The Last Samurai, Matrix, Requiem For A Dream, Django Unchained, Reservoir Dogs, The Shining, Psycho, Rocky, among others.

Let it play!

The Best Movie Soundtracks Ever

Through this phenomenon, you can define the succes of your film, ad or even the succes of your corporate video! So, if you need inspiration to find that perfect song, let this playlist play untill you find the reference you need.

Then, go to Audiolander and find the perfect match!

Hans Zimmer and Dune, the Oscar-Winning Score Music

Posted on by Christian Alvear

Audiolander congratulates the composer of the best score music award of this year, Hans Zimmer!

Would Dune be the same with any other soundtrack? We don’t think so…

This film is one of the examples of the importance and definitive role that music plays in any audiovisual piece. Because sound and music are the 50% of that whole. Music plays a major role in emotion evocation and defines the mood that the piece needs to communicate.

In this case, Dune’s music makes us feel the dystopian future that the story tells. As Zimmer says, this was achieved by the use of technology, but also by the use of the only musical element that will never change: Human Voice.

Evoking what he felt when he saw the Lynch’s version, Zimmer rejected the idea that Sci-fi movies should use Orchestras for their music. He thought that these movies should represent the far future’s context of music made by futuristic instruments (Check here for Audiolander examples). So, using modular synths he found that characteristic outworldly sound that made him win this year’s award.

To know more about this, we bring you this interview about the creation process of Dune’s OST: full video here

Get the best score music for your film, TV Ad or video at Audiolander.com

Types of Ads [Marketing]

Posted on by Christian Alvear

We know that staying inspired in the advertising video industry is never easy. Specially especially when time and budgets are tight! So, this time, Audiolander brings you this list with the 10 Types of Ads.

Thus, whenever you feel blocked creating an advertisement, we recommend you to use this guide. This will help you to approach to the ad category that you are looking for.

To do so, we bring you this guide that shows 10 types of ads.

These types of ads are classified by 10 different human needs. All of them, linked to emotions.

This classification is heavily used by marketers and is based in the “Maslow’s Pyramid”.

This theory, locates every human need in different levels. From the most basic to the most complex.

Logically, the most basic is the easiest to appeal. Nevertheless, the most complex often has more impact in the audience.

Here’s a graphic representation of it:

10 types of ads
Maslow’s Pyramid of needs.

Thus, you should link every emotion described in this list with its place in the pyramid. Also, is very important to rank by its complexity.

Also, we linked every ad type with the perfect royalty free music category to use in your next ads!

So, without any other preamble, let’s get started!

1.- Emotive: usually focusing on images rather than information. These advertisements seek to fulfill generate powerful emotions.

2.- Fear: seeks to scare the target audience by describing a serious threat to motivate or engage them.

3.- Endorsement: tries to persuade people by celebrities statements or other well-known people to promote their products.

4.- Sexual: appeals to their sexual fantasies and lust.

5.- Adventure: seeks to make people feel a sense of pleasure, accomplishment, amusement, and adventure.

6.- Popularity: tries to appeal the feeling that many people has tried your product, so others should as well.

7.- Empathy: audience see themselves as a character in the advertising, creating an emotional bond.

8.- Potential: appeals to the expansion of possibilities by using certain product.

9.- Pain solution: appeals through the relief that there’s a problem that you can solve.

10.- Scarcity: appeals to feel compelled to act quickly because supplies are limited or there are so many people looking for it.

We encourage you to combine and create new categories to keep on your creative process!

We’re Audiolander, your new royalty free music bank perfect for advertising, marketing and more. Also, we are commited in having the easiest licensing process without tricky contracts and without fine print.

Also, check out our music for advertising and cinematic categories!

To find music to keep you inspired, get it at Audiolander.

Audiolander, inspiring artists.

What is Music Licensing? Your Fast Guide

Posted on by Christian Alvear

Whenever you need to use music for your audiovisual piece, there are some legal requirements that you have to comply. Thus, you can avoid possible legal problems with the music’s right owner.

So, what is the definition of music licensing?

Music licensing corresponds to the use of copyrighted music. This means that, if you want to use someone else’s song, you must obtain a music license. Specifically, if you need to use it for your video piece, you’ll need a Synchronization License.

These licenses vary depending on the intended use (TV Ad, Radio Ad, Film, Short Movie, etc.) and territorial scope (country, worldwide, continent, etc.), and so does, generally, its price. For instance, if you need syncing a song for a film school assignment it will be limited and cheaper than if you need it for a worldwide TV advertising campaign.

So, it’s very important that you check all the details of the licenses that you are buying. Specially, know about their intended use and territorial scope. Thus, you’ll be able to avoid legal problems and buy at the best price without throwing your money away!

To dive further into this topic, Audiolander brings you this Vimeo’s guide that explains all you need to know about licenses in music: Full article here.

Have you ever had legal problems using music? Do you have any doubt about licenses?
Feel free to comment below 🙂

To find the best licensed music with perpetual license, enter Audiolander.com.

Best Price/Quality Filmmaking Gear

Posted on by Christian Alvear

Keeping strong in the filmmaking industry requires to stay updated with best gear in the market.

From lenses and cameras, to microphones and drones, good gear can be crucial to the way  we create.

Nowadays, technology changes so rapidly. So do prices. From one semester to another, prices can go half, as also their quality can be doubled. So, Audiolander brings you this list from Hiconsumption for you to check best prices and quality gear for audiovisual producers and filmmakers.

We hope this keeps you inspired.

Audiolander, inspiring artists.

CAMERAS

“1.- SONY A6500: $860

  • 24.2MP APS-C Exmor sensor w/ advanced processing up to ISO 51.200
  • Wide 425 phase detection AF points, Fast 0.05 sec. AF acquisition
  • 5-axis in-body image stabilization steadies every lens.
  • 11fps continuous shooting to 269 frames at 24.2MP w/ AE/AF tracking
  • 4K movie w/ 2.4x oversampling4, full pixel readout, no pixel binning

2.- BLACKMAGIC POCKET CINEMA CAMERA 4K: $1,295

  • 4/3 size HDR sensor DCI 4K60, 2.8K80
  • Raw at 4:3 Anamorphic
  • Dual native ISO 400/3200 / up to 25,600
  • Up to 2.6K 120 Raw for Super16 lenses
  • External recording via USB Type-C

3.- CANON C200: $5,000

  • Canon Super35 CMOS Sensor
  • Dual Pixel CMOS AF Technology
  • Dynamic Range, ISO Range
  • Dual Canon DIGIC DV 6 Image Processor
  • Ultra High-Resolution EVF

LENSES

1.- ROKINON 35MM: $380

  • Aperture Range: f/1.4 to f/22
  • Compatible with Full-Frame and APS-C
  • Hybrid Aspherical Lenses — Sharp Images
  • 56mm (35mm Equivalent)
  • One Aspherical and Two HR Elements

2.- SIGMA 18-35MM DC HSM: $630

  • EF-Mount Lens/APS-C Format
  • 28.8-56mm (35mm Equivalent)
  • Aperture Range: f/1.8 to f/16
  • Five SLD Elements
  • Four Aspherical Elements

3.- ZEISS MILVUS 50MM: $1,020

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • Four Low Dispersion Elements
  • One Aspherical Element
  • Distagon Optical Design

AUDIO

1.- RODE VIDEOMIC PRO: $185

  • Rycote® Lyre® shock mounting onboard
  • All-new capsule with lower noise and higher sensitivity
  • Broadcast recording quality condenser microphone
  • Compact form factor (150mm/6” length)
  • Ultra lightweight (85g/3oz)

2.- RODE NTG 4+: $265

  • Broadcast sound quality
  • Low noise circuitry
  • Rugged metal construction
  • Convenient digital switching
  • High Frequency Boost

DRONES

1.- PARROT ANAFI: $500

  • 4K Cinema 4096×2160 24fps
  • Lossless Digital zoom up to 2.8x (FHD) & 1.4x (4K)
  • Stabilization: 3-axis hybrid
  • Mechanical: 2-axis Roll/Tilt angles
  • Max flight time: 25 min”

Source: hiconsumption

To stay inspired in the filmmaking industry, is necessary to have the best assets to make great productions. To get the best music, just find it at Audiolander.com

The New Normal Cultural Trends

Posted on by Christian Alvear

Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?

The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!

To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:

  • “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
  • Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
  • These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
  • At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
  • This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
  • Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
  • For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
  • Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
  • Digital and IRL are not beginning to overlap, but rather have already merged
  • The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
  • Radio listening is declining in younger generations, while streaming music is growing, as        of        listen to the radio weekly (compared to half of all consumers) and        stream music every week (compared to        of all consumers)”

    Source: midiaresearch.com

Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!

Find your inspiration at audiolander.com