Tag: video editing

Selecting Music by Brand Archetypes

Posted on by Christian Alvear

At Audiolander, we’re aware of how difficult it can be to speak the marketing language. Specially with your corporate client of the advertising world.

So, we bring you this article related to brand archetypes. Thus, you’ll choose music much faster and in a more efficient way to convince your client. Therefore, what are the brand archetypes?

They are universally recognizable characters types or roles that a brand can embody. There are 12:

1.- The Outlaw: He’s a rule breaker. He’s a renegade, an iconoclast, and a free spirit.

2.- The Magician: Makes your desires come true by creating something unique. Visionary, charismatic, and imaginative.

3.- The Hero: Attempts to make the world a better place. Brave, self-assured, and honorable.

4.- The Lover: Inspires love and creates connection. Passionate, sensual, and personal.

5.- The Jester: Seeks to make the world a warmer and a happier place. Laughter, good sense of humor, and a light-hearted attitude.

6.- The Everyman: Seeks to belong or connect with people. Because he’s normal, supportive and faithful.

7.- The Caregiver: seeks to look after and defend others. Maternal, nurturing, and generous.

8.- The Ruler: Create order out of chaos by controlling it. He’s a manager, a leader, and an administrator.

9.- The Creator: Make something that has meaning and will last. Because he is an entrepreneur, creative, and inventive.

10.- The Innocent: His goal is to be happy. Strives to be good, pure, young and optimistic.

11.- The Sage: Helps the humanity in gaining knowledge and wisdom. He’s well-informed, wise, and reliable source of information.

12.- The Explorer: new experiences provide fulfillment. He’s a restless, daring, and ambitious.

We encorauge you to try which archetype suits best for your or your client’s brand. Because there’s always a way to find the perfect match.

Find your inspiration at audiolander.

Best Free After Effects Plugins in 2022

Posted on by Christian Alvear

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free After Effects plugins that you’ll need this 2022.

1.- Reposition Anchor Point: allows you to reposition the anchor point of the selected layers around the layer edges. While keeping the layers at the same position in the comp window.

2.- Advanced Selection: Expands the capabilities of After Effects to select layers. It offers a vast amount of filters you can choose.

3.- AE Juice Gif: exports GIFs from After Effects in 1 click.

4.- Comp Setter: Displays a palette with controls for changing the size, pixel aspect ratio, duration, frame rate, and others.

5.- Displacer Pro: displace with translation, rotation & scale. Has hue, saturation, luma, red, etc.

6.- SABER: Create Lightsabers, Lasers, Portals, Neon Lights, Electric, Haze and more.

7.- ORB: brings all you need to create and ponder your orb.

We encourage you to try all this essential plugins and keep on testing others to keep you inspired!

Find inspiration and the perfect music for your video or TV Ad at Audiolander.com

Best Movie Soundtracks Ever

Posted on by Christian Alvear

We all now how important is music for every visual production. It can change the whole perspective of the scene and even of the whole script!

That’s why we bring you this massive playlist with the best soundtracks ever… to inspire you to choose the perfect song for your visual piece. Find it at Audiolander.

From Kill Bill to Star Wars, this songs are core parts of their movies. Making us remember the most memorable scenes that can touch you for life.

Some of these are:

Kill Bill, The Lord of the Rings, Pearl Harbor, Amélie, American Beauty, The Last Samurai, Matrix, Requiem For A Dream, Django Unchained, Reservoir Dogs, The Shining, Psycho, Rocky, among others.

Let it play!

The Best Movie Soundtracks Ever

Through this phenomenon, you can define the succes of your film, ad or even the succes of your corporate video! So, if you need inspiration to find that perfect song, let this playlist play untill you find the reference you need.

Then, go to Audiolander and find the perfect match!

Hans Zimmer and Dune, the Oscar-Winning Score Music

Posted on by Christian Alvear

Audiolander congratulates the composer of the best score music award of this year, Hans Zimmer!

Would Dune be the same with any other soundtrack? We don’t think so…

This film is one of the examples of the importance and definitive role that music plays in any audiovisual piece. Because sound and music are the 50% of that whole. Music plays a major role in emotion evocation and defines the mood that the piece needs to communicate.

In this case, Dune’s music makes us feel the dystopian future that the story tells. As Zimmer says, this was achieved by the use of technology, but also by the use of the only musical element that will never change: Human Voice.

Evoking what he felt when he saw the Lynch’s version, Zimmer rejected the idea that Sci-fi movies should use Orchestras for their music. He thought that these movies should represent the far future’s context of music made by futuristic instruments (Check here for Audiolander examples). So, using modular synths he found that characteristic outworldly sound that made him win this year’s award.

To know more about this, we bring you this interview about the creation process of Dune’s OST: full video here

Get the best score music for your film, TV Ad or video at Audiolander.com

Types of Ads [Marketing]

Posted on by Christian Alvear

We know that staying inspired in the advertising video industry is never easy. Specially especially when time and budgets are tight! So, this time, Audiolander brings you this list with the 10 Types of Ads.

Thus, whenever you feel blocked creating an advertisement, we recommend you to use this guide. This will help you to approach to the ad category that you are looking for.

To do so, we bring you this guide that shows 10 types of ads.

These types of ads are classified by 10 different human needs. All of them, linked to emotions.

This classification is heavily used by marketers and is based in the “Maslow’s Pyramid”.

This theory, locates every human need in different levels. From the most basic to the most complex.

Logically, the most basic is the easiest to appeal. Nevertheless, the most complex often has more impact in the audience.

Here’s a graphic representation of it:

10 types of ads
Maslow’s Pyramid of needs.

Thus, you should link every emotion described in this list with its place in the pyramid. Also, is very important to rank by its complexity.

Also, we linked every ad type with the perfect royalty free music category to use in your next ads!

So, without any other preamble, let’s get started!

1.- Emotive: usually focusing on images rather than information. These advertisements seek to fulfill generate powerful emotions.

2.- Fear: seeks to scare the target audience by describing a serious threat to motivate or engage them.

3.- Endorsement: tries to persuade people by celebrities statements or other well-known people to promote their products.

4.- Sexual: appeals to their sexual fantasies and lust.

5.- Adventure: seeks to make people feel a sense of pleasure, accomplishment, amusement, and adventure.

6.- Popularity: tries to appeal the feeling that many people has tried your product, so others should as well.

7.- Empathy: audience see themselves as a character in the advertising, creating an emotional bond.

8.- Potential: appeals to the expansion of possibilities by using certain product.

9.- Pain solution: appeals through the relief that there’s a problem that you can solve.

10.- Scarcity: appeals to feel compelled to act quickly because supplies are limited or there are so many people looking for it.

We encourage you to combine and create new categories to keep on your creative process!

We’re Audiolander, your new royalty free music bank perfect for advertising, marketing and more. Also, we are commited in having the easiest licensing process without tricky contracts and without fine print.

Also, check out our music for advertising and cinematic categories!

To find music to keep you inspired, get it at Audiolander.

Audiolander, inspiring artists.

What is Music Licensing? Your Fast Guide

Posted on by Christian Alvear

Whenever you need to use music for your audiovisual piece, there are some legal requirements that you have to comply. Thus, you can avoid possible legal problems with the music’s right owner.

So, what is the definition of music licensing?

Music licensing corresponds to the use of copyrighted music. This means that, if you want to use someone else’s song, you must obtain a music license. Specifically, if you need to use it for your video piece, you’ll need a Synchronization License.

These licenses vary depending on the intended use (TV Ad, Radio Ad, Film, Short Movie, etc.) and territorial scope (country, worldwide, continent, etc.), and so does, generally, its price. For instance, if you need syncing a song for a film school assignment it will be limited and cheaper than if you need it for a worldwide TV advertising campaign.

So, it’s very important that you check all the details of the licenses that you are buying. Specially, know about their intended use and territorial scope. Thus, you’ll be able to avoid legal problems and buy at the best price without throwing your money away!

To dive further into this topic, Audiolander brings you this Vimeo’s guide that explains all you need to know about licenses in music: Full article here.

Have you ever had legal problems using music? Do you have any doubt about licenses?
Feel free to comment below 🙂

To find the best licensed music with perpetual license, enter Audiolander.com.

The New Normal Cultural Trends

Posted on by Christian Alvear

Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?

The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!

To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:

  • “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
  • Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
  • These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
  • At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
  • This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
  • Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
  • For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
  • Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
  • Digital and IRL are not beginning to overlap, but rather have already merged
  • The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
  • Radio listening is declining in younger generations, while streaming music is growing, as        of        listen to the radio weekly (compared to half of all consumers) and        stream music every week (compared to        of all consumers)”

    Source: midiaresearch.com

Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!

Find your inspiration at audiolander.com

Colors & Music: A long lasting partnership

Posted on by Christian Alvear

Music and color inhabit the same world: frequencies and emotions.
Take a look at this article, from Bedtracks called “The Relationship Between Music & Colour | 5 Reasons Why It’s Important”, where you can find valuable information and insights on how to choose music to sync in your next audiovisual production. Here is part of the article:

“Music and colour are similar in the uncanniest of ways. At a fundamental level, both hit us in a powerful, memorable and emotional sense. This connection is overlooked by most, but a shift in perspective will make marrying music to your brand easier, relatable and very creative!

Can you see colour when you hear certain sounds? No? Then you probably aren’t a synesthete. Don’t feel bad, you would fall into the 92.8% of individuals who are just regular old humans. What I am referring to is synesthesia. Simply put, it’s a neurological phenomenon. It’s a phenomenon in which stimulation of one sensory pathway leads to an involuntary experience of another sensory pathway.

There are many forms of synesthesia, but one of the most common forms is ‘Chromesthesia’, the ability to see sound as colour. The visualizations are called photisms and are often described as oscillating fireworks that change in hue and direction with sound. Everyday sounds can be a trigger, but synesthetes with an aptitude for musi typically have perfect pitch and the photisms aid in identifying keys or notes.”

Jason Cliffen

Would you agree on this Color Association music tracks?

YELLOW – RED > Play Track

BLUE – GRAY > Play Track

Try our extensive high-quality music catalog here: www.audiolander.com

Keep up-to-date: Recommended Digital Magazines

Posted on by Christian Alvear

Keeping updated in the audiovisual world requires being in permanent contact to new information.
The following ranking, prepared by Dexon Systems, includes the best digital magazines in the audiovisual industry to stay informed of new technologies and trends.

Here is the ranking and the brief summary they prepared:

Sound & Communications

Based in New York, Sound & Communications is the magazine for professionals who design, integrate, and manage AV systems for commercial venues worldwide. Its monthly installations, which are available in print in the US and digitally elsewhere, focus on bringing you solutions to industry issues, and offer insights into new product launches, market analysis, and other, more general industry news.

Sound & Communications has been around since 1955 and, since that time, it has built a reputation for being a trustworthy and informative publication. It’s also free for qualified industry professionals in countries across the world, so you won’t have to break the bank for high-quality updates.

AV Magazine

For AV experts in the UK, Europe, and elsewhere, AV Magazine is a particularly popular and reliable source of up-to-date news and research. Having been established back in 1972, it has developed quite the following. As it stands today, it has around 18,000 readers in the UK and more than 37,000 beyond. And, better still, its content is all available for free online!

As well as exclusive stories on the new projects and products making waves in the market, it is particularly useful if you’re looking for technology reports and cutting-edge research on important industry issues.

Inavate

Inavate caters to a broad and often underserved segment of the global market, giving AV professionals in Europe, the Middle East, and Africa access to all the latest news updates and events coverage. It specializes in exploring the intersection of AV with a range of other verticals. As such, it is able to offer a bigger-picture view of the trends occurring within and around the audiovisual sector.

Edited by Paul Milligan in the UK, the recent issue has covered everything from the coronavirus crisis to Brexit, giving readers an in-depth look at how these global current events have impacted the AV industry as a whole.

AV-ICN

Published online every two months, AV-ICN is India’s primary AV magazine for professionals working in all segments of the industry, including manufacturing, operations, and consulting. It provides a focused perspective on the goings-on in AV in regions across India, although it can also be accessed online for free in other countries.

Featuring insights from a range of professionals, there are comprehensive interviews as well as articles that cover industry news. Market reports are also included, as are industry analysis and recent trends, giving readers a useful overview of the sector as a whole.

Essential Install

For those who work in AV installations, Essential Install has all the information you could need to stay ahead of the curve. However, it also caters well to AV retailers, distributors, developers, and more. It’s completely free to subscribe to, too, making this one-stop shop accessible to people throughout the industry.

It boasts an impressive mix of of-the-moment case studies and expert features, so you’ll always be in the know about everything from game-changing industry news to new products.

Sound&Video Contractor

Anyone working in the AV industry, from dealers and consultants to integrators and contractors, could stand to benefit from Sound & Video Contractor’s free magazine. Packed with innovative information regarding solutions to technical problems, developments in products and standards, and new systems integrations, it offers something slightly different to some of the other AV magazines on the market.

Priding itself on its deep analysis of all things audiovisual, subscribers can expect to find case studies of successful installations and significant company collaborations, amongst other things.

Commercial Integrator

Okay, so Commercial Integrator isn’t specifically an audiovisual magazine. However, their online platform has a whole section dedicated to all things AV, including noteworthy projects and resources that industry experts are likely to find useful. And, similarly, its magazine includes a wide range of thought-provoking, AV-specific articles.

While based in the United States, Commercial Integrator is available to subscribers elsewhere, too. Ideally suited to integrators who serve small to medium-sized businesses, there is a lot of information that could prove invaluable to people in this niche, no matter what country they’re in.

Digital Signage Magazine

As part of the wider and highly reputable AV Network, Digital Signage is an online magazine that covers (you guessed it) everything to do with digital signage. So, for those looking for new ways to engage, inform, and inspire through large-scale visuals, it is the perfect publication.

From the contextual to the specific, Digital Signage takes a deep dive into this smaller pocket of the AV industry. Sadly, it isn’t updated all that often, but readers can still expect to find great content several times a year. So, if it’s quality rather than quantity you’re after, there’s no need to look any further.

Sound+Image

Over in Australia, Sound+Image magazine reigns supreme amongst AV fans. Primarily focused on at-home entertainment such as home cinema installations and multiroom music systems, it is targeted mainly at audiovisual fans rather than professionals. However, its detailed product reviews and comparisons are really handy for professionals hoping to get a sense of what’s popular amongst consumers.

It will cost you $28 to subscribe to this bimonthly publication for a year. Or, if you only want a single issue, you can choose to purchase a one-off for just $4.49.

Installation

It’s no secret that the AV sector is a fast-evolving one. So, if you’re a professional determined to stay updated on the best emerging tech, look no further than Installation magazine. Serving AV professionals and influencers alike, it is both a thorough and thoroughly readable publication.

You will find engaging features, interviews with industry high-fliers, and solutions case studies on Installation’s online platform and in its free-to-access digital magazine. And, to be sure you never miss out, you can subscribe to printed editions of the magazine, too, which is also free for qualified readers.

Source: DEXON

Try our extensive high-quality music catalog here: www.audiolander.com